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Showing posts with label transmedia story telling. Show all posts
Showing posts with label transmedia story telling. Show all posts

Sunday, July 29, 2012

A Dark Alien Invasion Sherlock Holmes Thriller: Part 2

Post First Appeared On: If:Book Australia and Meanland on the 24th of July 2012

When people harp on to me about the smell of a book I have to say I’m fairly dismissive.  I mean come on, when was the last time you saw someone on the train taking a good whiff of a book as if it were a bunch of pungent flowers? I pick a book up because of the content, the author and yes, the pretty front covers.  I pick it up because I know it’s going to take me somewhere new, and if I’m lucky, the author is going to have a little play with their words and format. Digital will work just as well for this as any musty book that makes you cough if you sniff a little too hard.

The digital era is allowing us to do so many things with the written word, creating new forms and genres. It also has the capacity to bring an old art form back from the literary dead, such as the Choose Your Own Adventure, which I spoke about in my last post.  Let’s face it, we’re never going to see the Choose Your Own Adventure (CYOA) back in print, but digital has allowed us to resurrect this childhood memory, and the writing skills that were lost with it.

It may surprise you to hear me talk about writing skills and CYOA in the same sentence. Perhaps you believe that CYOA is just a form of fan fiction gone mad, requiring no writing skills other than to be able to string words together. However, the truth of the matter is, writing a CYOA? Not as easy as you might think. Creating multiple endings is exceptionally difficult, for as writers we rarely contemplate two or three endings let alone the eight endings I wrote in my Victoria Square Invasion.  And you just can’t make the endings subtly different (what I would term a creative cop-out), because why would your reader bother to choose their own adventure when their choice is no choice at all? Also, when you’re doing a physical CYOA you can’t just make up the location details and props as you would a book; they have to have some basis in the reality that surrounds the participant/reader.

In the end, when our creativity failed us, the locations of Adelaide kick started our brains. We had to start digging into quirks of Adelaide, the locations where interesting features had gone unnoticed by the normal pedestrians. What was it about the location that could set the scene? What might happen in the story to bring the reader’s attention to this feature? Did the location itself have an atmosphere that could be played on? Was it close enough to the previous location to stop our readers wearing holes in their shoes? We also had to consider whether we were going to make the endings wins, loses, or partial wins. Making a person walk from one side of the city to the other and then having them die, may see your project unattended the next year. Like in all writing, reader satisfaction is key.

In a way, these restrictions were a godsend, because they got us out of our writing comfort zone - out of our writing fat pants and into the sweat pants. Elements that I would never have added normally were incorporated because of their unusualness rather than being dismissed as too unwieldy. In the long run it made the whole experience and the adventure itself, unexpected and more interesting, because these things were there, the reader could see them, and it made the science fiction component more believable.



Now, I can apply this skill to my normal novel writing. So rather than ending with the easiest and obvious path, I can contemplate ends that are vastly different and, in many ways, more satisfying. John Cleese, in his wonderful address on creativity would say that I am allowing myself to ‘play’ more. To root around for the right answer rather than the noticeable one. To give a contemporary example, I would point to Suzanne Collins who wrote the Hunger Games. Though I didn’t like the way the series ended, I knew it was the right ending. It’s an invaluable skill to have and one I would never have thought I needed before I embarked on this project. I’ve always been a ‘this idea WILL work’ kind of girl. Now I have a story that involves shrinking aliens in water; four statues and a Post Office façade of a unicorn, coming to life and battling a spaceship; and a choir of rather dirty angels bringing down God’s wrath on alien invaders. Adelaide has never seen so much drama.

My recent novel a comedy set in Facebook, The Grand Adventures of Madeline Cain, is available at http://emilycraven.bkclb.co/the-grand-adventures-of-madeline-cainYou can also purchase E-Book Revolution: The Ultimate Guide to E-Book Success at http://emilycraven.bkclb.co/e-book-revolution-the-ultimate-guide-to-e-book-success.

Tuesday, May 15, 2012

A Dark Alien Invasion Sherlock Holmes Thriller: Part 1


Post First Appeared On: If:Book Australia and Meanland on the 8th of May 2012

Who hasn’t read a story where they wished they could actually be inside it? See the landscape for yourself, see how the light falls, the air smells, the noise overwhelms you and see exactly how tall that building was that Spiderman just scaled. It’s not that we don’t trust the author and their powers of description, it’s just we want to be there not just read about it, and ultimately we want to tell our own stories of what it was like.

I’ve been obsessing over the idea for a while. Just how could you do it? Then I heard Simon Groth from If:Book talk about an app that was being developed. The story came in locked segments and if you wanted to unlock the next bit of the story you had to be in the place where it happens. Say for example the next bit of the story happened in a train station. You don’t have to be at the exact station in the story (e.g. Grand Central Train Station in NYC) to unlock the next bit, you just have to be in a train station somewhere. As long as there’s a Thomas the Tank Engine near you, you can merrily read away. It was reasoned that being in the right atmosphere made it feel more real.

While that is one of the most awesome ideas to come out of this digital era, I did not have a million dollars to spend developing an app. In fact, if I had a million dollars I would assuredly have quit my job and be writing in a villa in Italy right about now. So my next question was, how could a normal person do this? Then I realised I wouldn’t just want to move from place to place following the story of another character. I wanted to call the shots. I wanted the options. I wanted to choose my own adventure!

After six months of pondering Adelaide: Choose Your Own Adventure was born. The project involved the world’s first (yes, I Googled it) Choose Your Own Adventure event. Rather than reading the CYOA in printed book form, the project placed QR codes around Adelaide city that you could scan with your smart phone. The code links you to the next part of the adventure where you can choose from several options to continue the story. Each new part of the story took place in the location of the QR code, showcasing Adelaide city landmarks in a whole new way. The adventure started from a single point in Rundle Mall during Adelaide Writers’ Week then branched off into three separate stories by three authors: A comic alien invasion of Victoria Square (Emily Craven), a Sherlock Holmes style mystery in the East End (Henry Nicholls), and a dark thriller where the city facades came to life around you (Ben Mylius). The first QR code poster of the adventure is below (To scan it download a QR app for free from your Apple or Android app stores):


What truly fascinates me about the variety of projects in this new age is exactly how they came about. What ideas bubbled up to make it all come together? Because the more you know about other people’s creative process, the more ammunition you have to throw off your own shackles of impossibility and create something really interesting. Here was my thought process for ACYOA:

PROCESS 1

Ignite curiosity.

How cool would it be if I was actually in the story? No, not like a picture book. Actually there!

PROCESS 2

Attend an e-book seminar, do your own research, attend a three day internet marketing seminar that has nothing to do with publishing or books… at all, start a blog (http://ebookrevolution.blogspot.com) about ebooks/author marketing/connecting writers-readers.

After If:Book’s wonderful e-book publishing seminars with Mark Coker from Smashwords, I set about learning all I could about everything digital. My father was setting up an online training business for hairdressers at the time and dragged me along to an internet marketing seminar. It was one of the most fascinating seminars of my life. Focusing mainly on making money online, the tools that were being used by the big players were all common sense techniques that could be applied to selling anything, including books.  As a way to sort it out in my head I started a blog, running it over 31 days with a new concept from the seminars being explored each day. I also signed up for the mailing lists of several experts and companies.

PROCESS 3

Read the emails you signed up for.

It was the email on how to use QR codes that set me off.  A QR code is a 2D barcode, generally square in shape that can be read by barcode apps on smart phones. You may have seen them on various promotional posters, on the side of Pepsi cans or on ads in the subway. When someone scans the barcode with their phone it takes them to a website.  They are mainly used by marketers to promote a company. But they have so much more potential. For this project, the website contains the stories for each step of the Adventure. They are a fantastic little invention and easy to use on so many creative levels (see this If:book blog post). But in my mind the best thing with a QR code is the story can be a long as you like, because it doesn’t have to be printed and if you are really daring you can merge it with YouTube videos and music which you would never have been able to print on a mere poster.

PROCESS 4

Mix up your reading.

I remember choose your own adventures from when I was a kid. I’m pretty sure I still have a Star Wars one tucked away in a closet somewhere. It was a little too serious for my taste and I always died within the hour. How much fun can you have when you are dead? Last year I thought I’d switch from novels to short story reading for a while. One of my favourite authors, Garth Nix had a collection called Across the Wall, and low and behold there was a choose your own adventure called Down to the Scum Quarter.  It is hilarious, and if you die, you die with tears of laughter.

As fate would have it, I was tackling QR codes at the same time. And the rest, as they would say, is a dark alien invasion Sherlock Holmes thriller.

A Dark Alien Invasion Sherlock Holmes Thriller Part 2: Writing a choose your own adventure, not as easy you my might think.

Adelaide: Choose Your Own Adventure is on Facebook. Emily is super keen to write the next adventure, so if you want your city to become its own story, get in touch. 

Wednesday, August 3, 2011

A Writer's Money Isn't Just In The Books

It’s not many a writer who would admit that comic book companies are the geniuses of our industry. No seriously. They have the whole demand scale figured out. Not only do they mass produce paperback copies of their stories but they have television shows, movies, yearly conventions in every major city in the world, they have lunch boxes. They have toy figurines of the hero, the side kick, the villain, the villain’s hairless cat, and let’s not forget the sidekick’s landlady. And depending on when they’re made, how rare they are, and whether or not the buyer has resisted temptation and left the figure in its original packaging, the villain’s hairless cat can go for several hundred dollars when first sold and several thousand dollars years later. This my friends is marketing genius, realising that the money is not in the paper bound book, but in the other entertainment opportunities we can provide the audience based on the story.

Indie publisher Richard Nash talks most eloquently on writers needing to expand their scope from the novel to further interactive opportunities like workshops, Q&A sessions, memorabilia, exclusive dinner parties, your own board game or selection of swim wear (well you never know) and endless other possible endeavours depending on your genre.

Slowly authors are coming to the realisation that they can create a fever around their work by allowing it to move outside the written word. One such author is Garth Nix, a world renowned fantasy author with books published in Australia, US, UK and a dozen others. Like many well known authors, he could have just stuck to his paperbacks and still made fairly reasonable money. But clearly Garth is also a savvy business person and saw the opportunity to deliver something more to his fan base and make some extra cash as a consequence. Garth is best known for his Abhorsen (or Old Kingdom) Trilogy and he has leveraged the books’ popularity to create another sort after product.

“In these books there are necromancers who raise and control the Dead using seven named bells. These evil necromancers and Dead themselves are opposed by a family called the Abhorsens who use their own versions of the bells to make sure the Dead stay in Death and do not trespass into life. I thought it would be great to have silver charm versions of these seven bells.”
www.bellcharms.com

Garth has created Stirling silver bell charms for a charm bracelet based on the core idea in his fantasy series. Each ‘bell’ has its own individual mark, for each bell has its own name, and you can choose from not one, but three different finishes. ‘Bright’ which is brightly polished; 'Ancient' which is a duller finish and ‘Black Handle’ for those evil necromancer types. The charms range from $39.95-$45.95 each. Garth has further increased the rarity (and hence the value) of these charms by identifying whether the charm was done in the first casting, in the second casting etc making the first casting the most valuable in later years. Cleverly, Garth built up the excitement of his readers by announcing his intention almost a year before the charms were finally ready. Furthermore, within the website he refers people to buy his books if they want more information about the bells and their uses, ensuring further sales of his novels as well.

So if comic book publishers are selling action figures (or very expensive evil cats) and fantasy authors are forging bells out of silver, what could you create from your words?

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Tuesday, May 31, 2011

Social Glue: An Unusual Publishing Perspective

When I ask the question, “What is publishing?” many people reply with the same three answers.

1) Publishing is the act of taking a well edited story and printing it to paper for people to read.
2) Publishing provides carefully crafted novels for the reader’s enjoyment.
3) Publishing is a vehicle for countless rejection letters and grey hairs.

All these descriptions are soulless (and more than a little bitter...). Publishing has been streamlined in the past several decades making it hard to imagine it as anything other than some utilitarian entity a writer must pass by to be heard. The paper we print our words on has become cheaper and cheaper, and the size and shape of novels are altered for no greater reason then they fit into a box better.

Yet publishing is much more than just a way to get your words out there, it is a connection. Not just a solitary writer, putting pen to paper to be distributed. Not just a reader who blocks out the world with your words. Books allow a point of dialogue, a shared experience when you are not even reading in the same room, the same continent, the same country as the person you are discussing it with.

This is learnt from the wonderful Richard Nash whom I interviewed. A wealth of advice and ideas, I promised I would share some of what we talked about on the blog. In this interview extract Richard talks about his view of what publishing is; a social glue that binds society and is not limited to words on a page.



THIS WEEK: How can you make a novel more than words on a page? How can you make that connection between reader and writer? In my next blog post I will be uploading some fantastic snippets of my interview with Webinar Guru, Steven Essa. No matter *what* genre you're in… Webinars are the FASTEST-growing, most profitable means to market yourself to a local or global audience…

WANT TO HEAR MORE OF RICHARD’S FANTASTIC ADVICE? Why not register for one of my weekly webinars? I will be speaking live and in detail about the 5 Fast, Simple secrets to E-Book Success which includes many a juicy idea gleaned from my interview with Richard. Please join me to discover how you can create a massive following and increase the success of your e-book tenfold, allowing you to free up time to live, write and create whenever you want to.

Register NOW! In the blue box on the top right of the page.